Adidas looks like it's done with fitness devices, at least for now – Digital Trends


Digital Trends

Adidas looks like it's done with fitness devices, at least for now
Digital Trends
Highlighting just how tough it is to make a go of it in the wrist-based wearables game, and following in the footsteps of others like Nike and Microsoft, Adidas is pivoting away from fitness-focused hardware to focus on software, specifically Adidas
Adidas kills dedicated wearables division as it rolls fitness tech into all categoriesTechRadar
Adidas will quit making wearable fitness devicesThe Verge
Adidas stops making wearable devices to focus on softwareCIOL
Outlook India –RS-Tech (press release) (blog) –Engadget –TechCrunch
all 13 news articles »

Source: https://news.google.com/news?cf=all&hl=en&pz=1&ned=us&topic=tc&output=rss

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