Google's New Feature Can Match Ad Clicks With In-Store Purchases – Fortune


Fortune

Google's New Feature Can Match Ad Clicks With In-Store Purchases
Fortune
Google is keeping an eye on what people buy at brick-and-mortar stores in a bid to measure how successful digital advertising campaigns are. A new feature, born out of partnerships between Google and credit and debit card companies, links in-store …
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Source: https://news.google.com/news?cf=all&hl=en&pz=1&ned=us&topic=tc&output=rss

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