A photo taken out of context became fuel for misinformation.
Mike Cernovich, a pro-Trump Twitter personality known for peddling conspiracy theories like “Pizzagate,” gave a speech at Columbia University on Monday. He was met with protests.
An hour before Cernovich was supposed to speak, protesters were walking to campus. About halfway through, one person came up to the front, Offenhartz told BuzzFeed News. The progression stopped for a minute, and that's when the sign was unveiled.
“You could tell that there were at least one or two people there who, as soon as the sign was held up, skirted off and got out of the way,” he said.
He said a few reporters took photos of the sign, but the protesters quickly realized what was going on and stopped holding the sign.
“A lot of these protesters are aware of the fact that this is an alt-right tactic, so it didn't take them long at all to figure out what's going on,” he said.
After the 2016 presidential election, Trump supporters held up a “Rape Melania” sign at an anti-Trump protest in Washington, DC. It drew condemnation from both sides of the political spectrum, but BuzzFeed News reported that it was part of a coordinated misinformation campaign.
It seems like it wasn’t the only sign, either. Reporter Stephanie Tangkilisan captured a video later in the evening that shows protesters ripping up an identical sign, saying, “another one.”
Aaron Holmes, the news editor for the Columbia Spectator, was reporting on the protest along with two others. He said none of them saw the commotion, but no other protester they saw was holding signs supporting pedophilia.
“They were holding signs against Mike Cernovich's comments on Islam, Black Lives Matter signs,” he told BuzzFeed News.
BuzzFeed News reached out to Cernovich to ask him about the details of what happened but did not immediately heard back.
Donald Trump Jr. even liked one of the tweets.
InfoWars, a website run by conspiracy theorist Alex Jones, then wrote about the sign. The post has almost 6,000 likes, shares, and comments on Facebook, and about 3,600 interactions on Twitter as of Tuesday evening, according to social share measuring tool BuzzSumo.
The photo has also been shared widely without the original context. Users on Facebook put it into pro-Trump groups for discussion and far-right supporters have Tweeted it widely.
The post dismissed claims that the sign was planted.
Although a longer video would show that protesters quickly put down the sign, InfoWars only included an eight-second version tweeted by Jack Posobiec.
“It seemed at first to me like a small silly little troll, but then it's concerning to watch how the alt-right sausage gets made,” Offenhartz said. “It does seem to me like there are supporters out there who either believe this is true or don't care to find out.”